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Internet Security News for End Users

A real human being picks out the best Internet security news articles from thousands of articles available online each day so that you can spend your time reading them instead of finding them.


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July 1, 2009: Updates, Cyber War, How-To, Social Networks + More

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Double-Opt-In Subscription Explanation

[Our] "Newsletter uses a two-step email-subscription process known as double-opt-in. The purpose of the double-opt-in process is to protect against nuisance subscribes. If you've ever had a friend who suddenly began receiving 57 newsletters that he or she never subscribed to, most likely it was caused by someone maliciously signing them up to a slew of newsletters as a prank. Double-opt-in newsletters protect everyone from that possibility, but they do so at a cost. They add a extra user requirement in the subscription process. The first step is requesting a subscription; the second step is receiving the confirmation email and clicking its confirmation link to activate the subscription. Only [some] of the people who attempt to subscribe to [our] Newsletter actually activate their subscriptions. In some cases, the confirmation email messages may be mistakenly deemed to be spam by mail servers, so they never get through. In other cases people forget or don't realize they need to activate. [Our] Newsletter grows at a slightly slower rate because of this handicap. But it's a trade-off well worth making." Source: This excellent explanation is from Scot's Newsletter, April 2006.

 


 
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